I am posting today to ask for your help. I have been wanting to do a post for so long on Zelf, the floor sanding equipment rental place in SoHo that EVERYONE used when renovating their lofts, but I have only the vaguest memories of Xelphin Dugal (Zelf) and Rene Schwartz (Chickadee) and their store. If any of you have memories to share, about the mandatory 20-minute tutorials before being allowed to take a machine or about the eccentric hair-obsessed couple who rented them, please write in a comment or email me at email@example.com.
A history of 1970’s SoHo would not be complete without a section about Zelf, the institution that enabled all of us to walk barefoot in our homes and avoid splinters, and I thought if we all pooled out memories, we could come up with a collective post. I look forward to hearing from you!